If you love fashion, yet you are drawn to a more casual look than the latest fads, then look no further than Whale of a Time Clothing. Luxury British Casual Wear at its very best, this up and coming lifestyle clothing brand was established in 2015 by Ellie Wales, an emerging fashion designer who used her experience of being a model in this competitive industry to follow her dream of becoming an entrepreneur and starting her own unique label.
Whale of a Time Clothing strives to provide both men and women with retro-style quality fashion that can be paired with a variety of everyday wardrobe staples, offering an exclusive range from outdoor coastal style to effortless smart-casual looks. Founder Ellie Wales describes her traditional British clothing line best by asserting, “I aim to create fashion pieces that our customers will want to live-in from beach to bar, country to city.”
This new British fashion label features clothing that draws inspiration from the North Norfolk Coast and adopts block colours for simple taste with a dash of unique flare. Furthermore, Whale of a Time Clothing is committed to enhancing the comfort and sustainability of their pieces, all of which are handmade using only pesticide-free, 100% organic cotton. And best of all, the beach-inspired styles included are suitable for men and women to satisfy the casual clothing needs of you, your family, and even friends!
Whale Of A Time Clothing AW17 Collection
The Whale of a Time Clothing AW17 Collection includes everything from lounge pants to t-shirts—both long and short sleeved—to fun accessories such as key rings, baseball caps, and beanies. The most popular pieces are the branded sweatshirts and the new collection features the Omura and Minke sweatshirts in a choice of three colourways. While the short-sleeved Brancaster boat print t-shirt comes in a choice of white or navy. The stripped lounge pants also come in a variety of colours including green, pink and navy.
A few key pieces stand out as frontrunners in the new AW17 Collection, starting with the Omura Sweatshirt, made from soft 100% organic cotton this crew neck jumper comes in a choice of three colour combinations, including soft pink and white, dark navy and white, or cool grey and navy for those looking for more neutral or darker tones. All feature the signature whale’s tale embroidered on the front and are of “generous size” therefore unisex. A relaxed fit makes the Omura Sweatshirt great to wear with jeans and sneakers.
Omura Sweatshirt | £42.95
Following Omura, the super cool and sporty Minke Sweatshirt, this rugby shirt style jersey comes in three main colours of navy, grey or green, all of which include a coloured stripe around each arm, and an additional sleeve stripe as well as a bold block stripe across the body, both in white. The Minke is the perfect example of effortless British casual style, wear with your favourite denim, and pair with a quilted coat or gilet for winter.
Minke Sweatshirt | £42.95
This time of year, its all about comfort and keeping warm for us! Whale of a Time Clothing has a fantastic selection of cosy, laid-back loungewear, including the Lounge Pants, the perfect pair of unisex joggers that include a drawstring waist to achieve the desired fit. Fashioned in pink, navy or green, all come with white stripe detail, are made from 100% soft-brushed organic cotton and include the Whale of a Time embroidered logo.
Brancaster T-Shirt | £24.99
And finally, the short-sleeved, 100% organic cotton Brancaster T-Shirt with crew neck, available in a choice of white or navy, featuring a contrasting printed boat graphic on the back and embroidered Whale of a Time Clothing badge on the front. The Brancaster is perfect for layering in the winter, wear yours over a thinner long-sleeve top, tuck into belted jeans and throw on a cardigan, zipped hoodie or oversized coat. This stylish printed tee would make a wonderful gift for anyone who loves boats, sailing or being by the coast.
The Whale of a Time brand is one that aims to expand it’s offerings to its customers without compromising on the quality of materials used or initial promise of being an affordable lifestyle brand. For those seeking stylish British casual clothing that is comfortable, affordable and wearable, Whale of a Time Clothing might just be a perfect fit.
The full AW17 Collection is available to purchase now from the Whale of a Time Clothing website, for more information and to shop online, visit: whaleofatimeclothing.com