There’s a notable difference between pet businesses and businesses for pets. The former seem to focus their attention on what will sell, scrutinising the buying patterns of pet owners and developing products that have “guaranteed success”. The latter, on the other hand, are focused primarily on pets – what do they actually want and need?
A risky move, perhaps, considering that pets typically don’t carry cash, but, by infusing their products with passion and love for the animals we let into our homes, owners are learning to “sniff out” the difference. And, as such, small businesses determined to give your pet the best of the best are finding new customers that are more loyal than ever. Case in point: Alfie & Lu.
A small family-run business based in the North East of England, Alfie & Lu began as a hobby, its founder, Kate, started by selling pet products to her audience on Etsy and eBay. As demand for her pet-minded products grew, Kate decided that it was finally time to create a dedicated brand and website.
Fuelled by her love for dogs and powered by her creativity and passion for design, Alfie & Lu is now garnering attention from pet parents around the world. With a recent feature in the December issue of TATLER, the number of pups getting Alfie & Lu for Christmas grows each day.
Alfie & Lu Pet Boutique
Comfortable, practical, stylish and wonderfully luxurious, Alfie & Lu features an easy-to-digest collection of dog beds and blankets, as well as handmade leads and bandanas. Far from mass-produced, each product is “scrutinised to the very last stitch” by Kate and her “partner in crime and chief product tester” Alfie.
The Lounger Bed | £60.00 – £75.00
Luxury Dog Beds
Kate and Alfie’s personal favourite, the Lounger Bed, is actually “designed with Alfie in mind,” because, as Kate explains, “he likes to rest his head on the side and watch everything that is going on.” “Comfortable for dogs of all shapes and sizes,” she says, the Lounger Bed is actually hand-stuffed by Kate herself.
Luxury Cosy Cave Bed | £50.00 – £75.00
Another dog bed surely on your pup’s Christmas list: the Luxury Cosy Cave Bed. Designed to keep your dog comfortable and warm, especially during the colder months, the bed mimics a den – and is an ideal choice for pooches who love to “snuggle and nest under duvets and blankets”.
Luxury Dog Blankets
And no dog bed is complete without a matching dog blanket. Far from the typical dog blankets you find in stores, Alfie & Lu luxury dog blankets feature upholstery-grade material on one side and a soft faux fur on the other, creating a luxurious environment that will leave even the most adored pets feeling absolutely spoiled. In addition to using the blankets on their dog’s beds, savvy pet owners will also appreciate their ability to cover sofas and beds without detracting from the overall look and feel of their home.
Luxury Dog Blanket | £19.99
Handmade Dog Leads
You and your pet will also love the selection of handmade dog leads and handmade bandanas available at Alfie & Lu. The bandanas, which come in three sizes and feature fun festive prints, are a perfect way to keep your dog photo-ready this season. Plus, the beautiful leads, which are crafted from non-toxic and super strong PPM cords at Kate’s studio, will make sure you and your pup look and feel great when you’re out and about.
Purplicious Rope Lead | £11.00
Preparing to launch a brand new collection of handmade genuine vegetable leather dog collars and leads, Alfie & Lu is clearly just getting started. And, whether your dog wants to hear the news or not, there are also plans to expand the range to suit cats as well, which is great news for all of you feline fiends out there. Stay tuned.
For more information and to shop the collection online, visit: alfieandlu.com