The skincare industry is stronger than ever thanks to the continued demand from those of us who desire to look at our most beautiful and youthful of all, no matter how much time ticks on. Browse any department store or online beauty boutique and you’ll be dazzled by the vast array of choices available, including skincare products of all kinds from cleansers, moisturisers, and serums, to cosmetics such as foundations, eyeshadows, and mascaras. However, a quick look at the labels on these products will often show us anything but natural ingredients. Words we can’t even pronounce adorn the lengthy lists, making us wonder what exactly we’re putting on our sensitive faces?
Fortunately, there’s been a shift in the beauty industry recently and the demand from customers for more natural options across the board, from what we eat to the products we use to care for our skin and look our best, is now higher than ever. And that’s how LORDE Beauty was born, from a desire to provide people with only the best natural ingredients found organically on earth. By bringing together a select number of luxurious and prestigious brands LORDE simplifies beauty, offering luxury natural skincare and couture cosmetics that do exactly what they promise they will do.
As well as their hugely popular international online store LORDE Beauty has recently been chosen as only the second independent beauty retailer in the US to be an Omorovicza Spa, this will sit alongside their exclusive cosmetics store in Grand Rapids, Michigan.
The Brains Behind LORDE
LORDE was brought to life by beauty expert Rachel Williams (pictured below). Rachel had spent years as a makeup artist and esthetician working with top models and celebrities, and through this work began to wonder why there was no transparency or accountability when it came to the ingredients in the products she used on other women and herself.
Then in 2014, while spending the day hiking in The Great Smoky Mountains with her family, Rachel had an epiphany when three inspirational words Beauty. Power. Love. came into her head, it was clear to her that these words would serve as the driving force behind her brand and would forever shape the mission and philosophy that embodies LORDE.
Rachel turned her vision into reality and now offers only the most refined natural skincare and cosmetics to a worldwide client base. Her firm belief that you can get the best results for your skin without compromising your health is what has propelled LORDE to success.
Natural Products for Natural Beauty
LORDE’s product ranges have all been created naturally, without harmful ingredients, whilst still delivering excellent results. Rachel gives her own expert approval of each collection to ensure success in looking at your best. Discover the incredible brands behind LORDE Beauty, and Rachel’s favourite items from each one:-
African Botanics Skincare
Cultivated with botanists and native plant specialists, African Botanics takes the essence of nature, and treasures from the plant world, and combines them to calm, soothe, rejuvenate, and balance even the most stressed skin.
Rachel’s favourite: The African Botanics Neroli Infused Marula Face Oil stimulates collagen production, rebalances the skin, and smoothes away the signs of ageing. A glorious fragrance of orange blossom awakens and enlivens the spirit while the marula oil plumps the skin for a more youthful appearance.
Created in Seattle by Svetlana Sanchez, the Gressa vegan skincare and makeup collection is brilliantly breakthrough. With holistic properties and couture colours, Svetlana developed these products with her keen background in herbalism and science, and out of her desire for simple yet refined luxury beauty products. Made with pure ingredients, this mostly organic line is purely captivating.
Rachel’s favourite: The Gressa Lip Boost in Bare is perfect if you love the feel of lip balm but want lipstick coverage. With this hydrating lip booster, you no longer have to compromise. Unlike glosses that are sticky, Gressa Lip Boost is light and moisturising. It glides on like a balm but looks like a lipstick, win-win!
Jenny Patinkin Makeup Brushes
Jenny Patinkin is a famed makeup artist and beauty expert who creates natural makeup brushes of exceptional quality that will let your products truly shine. Jenny Patinkin Makeup Brushes are available in real hair or vegan options and all of them are cut precisely for multi-tasking.
Rachel’s favourite: The Jenny Patinkin Vegan Brush Set is the only collection of makeup brushes you’ll ever need, each one with multi-purpose functions designed to give you the best results in an all-vegan way. Velvety bristles with complete control provide you with effortless and flawless makeup application of creams and powders. The set of 5 includes brushes for the face & cheeks and eyelids & creases, to smoke & define, line & smudge, and conceal & blend. And, the set even comes in a pretty pink faux leather case!
Lily Lolo Mineral Cosmetics
British brand Lily Lolo launched in 2005 and features an expert range of mineral makeup that delivers high-performance, flawless beauty naturally. Lily Lolo has committed to never use parabens, dyes, or synthetic perfumes in any of their products. This cruelty-free BUAV approved makeup range is already a firm favourite with bloggers and beauty influencers across the world.
Rachel’s favourite: The Lily Lolo Vegan Natural Mascara is an award-winning, vegan mascara that brings a dramatic effect to your lashes for an everyday fabulous look. Volumised and lengthened, your lashes will truly captivate with this natural, rich, and creamy formula that glides on like a dream!
Oille Natural Skincare
Kirsten King, a Clinical Aromatherapist and the Creator of Oille, initially designed this clean oil-based skincare collection because of her own concerns surrounding so-called natural oils that were are anything but. Today Oille Natural Skincare is in a class of its own and has set a new standard for the beauty industry as the first skincare brand to uses gas chromatography-mass spectrometry (GS/MS) testing, which is considered the gold standard for detecting tainted ingredients, additives, and preservatives.
Rachel’s favourite: The Oille Watermelon and Pineapple Facial Serum Cleansing Intelligence has been described as ‘the ultimate makeup remover’ and it’s not hard to see why. This multitasking natural makeup remover with orange essential oil and pineapple enzyme extract not only smells incredible but will also strengthen your lashes and brows.
Omorovicza Luxury Skincare
Thermal waters are well known for having intensive healing effects on those who bathe in them and this served as the premise for creating Omorovicza, the luxury skincare brand. Developed with a Hungarian Nobel Prize-winning laboratory, Omorivicza’s skincare products harness the power of minerals from the waters of Budapest and prime the skin to effectively absorb them, reaping their rewards. Nature and science have never united so harmoniously for such truly spectacular results.
Rachel’s favourites: The Omorovicza Gold Eye Lift, Omorovicza Intensive Hydra-Lifting Cream, and Omorovicza Queen of Hungary Mist.
Omorovicza’s Award-Winning Gold Eye Lift, from their Gold Collection, nourishes deep within the skin targetting both fine lines and wrinkles, whilst Vitamin C boosts collagen production and prompts renewed elasticity. With golden brightening powers from natural minerals, Omorovicza’s Gold Eye Lift repairs sun damage, restoring eye contours to firm youthfulness. Suitable for all skin types, this really is the gold standard of eye creams!
For results you’ll see and feel instantly, Omorovicza’s Intensive Hydra-Lifting Cream is an opulently rich everyday anti-aging moisturiser. Specially formulated with Omorovicza’s signature mineral-rich healing waters and patented delivery system which allows the cream to absorb quickly into the skin. Hyaluronic acid, vitamins, essential oils, and natural ingredients boost skin for a smooth and perfectly plumped appearance.
The Award-Winning Omorovicza Queen of Hungary Mist is both a facial toner and calming face mist, which is ideal for spritzing on post-cleanse or to refresh throughout the day. Natural ingredients include delicate orange blossom, rose, and sage waters. The perfect in-flight companion or everyday beauty essential to keep with you in your handbag wherever you go. This fabulous mist will boost and revive dry, dull, and tired skin anytime leaving you with a healthy glowing complexion. What more could you ask for?
For more information and to shop the entire range online now, visit: lordebeauty.com
Credits: Photography Brian Kelly