Founded in 2017 by Nicole Louise, Sydney-based Wild Fox Apothecary isn’t your average luxury beauty brand. What initially started as a passion for natural skincare and wellness, now sets Nicole’s company apart with her thoughtfully curated collections, each as aesthetically pleasing as the next. And, the best part, the products really (really) work.

Each of the three collections found at Wild Fox Apothecary – Body, Face + Wellness – uses only the best natural and organic ingredients available. Crafted in small batches by Nicole herself, each product is formulated specifically to encourage aromatic beauty rituals. Once you get your hands on them you’ll understand why they’re different; not only do they feel amazing on your skin, but they also soothe your mind, body, and soul.

The secret behind the formulas? It’s all in the details. Nicole ensures that she only sources the finest quality ingredients for her products, including USDA-certified and eco-certified Argan Oil and Prickly Pear Seed Oil. Both of these oils are cold-pressed to extract the most nutrients possible. The result? Luxurious, high-performance all-natural skincare that you will call your friends about.

Organic Beauty + Wellness

One of the most recent products to join the Wild Fox Apothecary family, the Moroccan Prickly Pear Ultimate Beauty Elixir is truly amazing thanks to its ability to target pesky under-eye circles. Even the darkest are no match for the potent anti-aging formula, which uses one of the world’s rarest and most-prized beauty oils, Moroccan Prickly Pear Seed Oil. The oil is, according to Nicole, “the best first cold-pressed Prickly Pear Seed oil from Morocco”. And the incredibly fast and visible results are proof.

But it doesn’t just stop there. Another cult-favourite of the Australian-based company is the Moroccan Argan Oil which has been formulated specifically for skin, hair, and nails. “We’re especially excited about this,” says Nicole, “as we are adding it as a new product and also incorporating the Argan Oil into all our products.” Nicole goes on to say that the Argan Oil is ethically sourced, which means that it “follows the Argan Oil under fair trade principals from a cooperative of women high in the Atlas Mountains of Morocco”. 

This co-op, says Nicole, “honours these amazing female artisans and a tradition centuries old”. Not to mention, “it supports the empowerment of the Berber women to build and sustain a better life for their families and community. Not only is this the highest quality, pure Argan Oil on the planet, but it helps women become financially independent, start education programs, get electricity and running water and completely transform and strengthen their community”. “As a woman in business,” exclaims Nicole, “I am beyond thrilled to be a small part of this. And, in turn, they are helping me by supplying the best Argan Oil. Women supporting women”.

And then there’s the Organic Body Oil, which was featured in the April 2019 issue of British Vogue. This luxurious organic formula offers pure hydration using an intoxicating blend of Bergamot and Lavender. If that’s not something to write home about, then just buy it for yourself! (And send some our way while you’re at it!)

For more information and to shop the online store, visit: wildfoxapothecary.com.au