There’s a difference between giving jewellery and giving a memory. While jewellery can be purchased anywhere, for anyone, and at any price point, memories are crafted one moment at a time and are often invaluable. To create a memory is to infuse each breath with a story, a minor supporting role that helps people say how they feel.
There are, however, a few pieces of special jewellery that are so much more than a gesture. Handcrafted and capable to stand on their own, these pieces of jewellery are the story. When they are well thought out and carefully selected, the jewellery becomes the memory, a living, breathing artefact that can be worn close to the skin. These pieces, are the ones that endure.
Annette Welander, a Swedish conceptual jewellery house that specialises in creating stunning handcrafted pieces inspired by minimalism, architecture, and art, understands this distinction. Driven by the passion to be much more than just a jewellery designer, Annette Welander focuses on crafting art that represents a bigger global picture.
“We believe in personal diversity, self-empowerment and giving back to the community… We aim to create memorable jewellery that is minimalistic, elegant,” says Annette, who works with her design teams out of studios in both Sweden and Italy. Using raw materials, as well as consciously sourced diamonds and gemstones, Annette Welander allows her minimalist-inspired jewellery to represent the future of sustainable design and luxury, while simultaneously ensuring that each design feels inclusive so that those who wear them feel equal and empowered.
Elegant and timeless, each of Annette Welander’s jewellery collections carries a unique global perspective, redefining the way you look at minimal pieces. The Constellation collection features pieces that demonstrate the designer’s ability to create subtle boldness, a talent you’ll see again in the beautifully crafted cufflinks that make up the Now & Then collection. But it’s in the understated Entwined collection that you can really start to understand the designer’s unique expression, the simple yet solid heart shapes decorated with diamond studded arterial curly-cues.
The uniqueness of each collection is grounded in Annette Welander’s obsession with discovering and creating organic beauty. The Bamboo collection, in particular, infuses each piece with a raw, natural emotion, the rings taking form with the help of a study on the plant’s stalk and the pendants celebrating the simplicity of the bamboo leaf. Using yellow, rose, and white gold, the Bamboo Collection feels empowered, incredibly celebratory of the natural world we live in.
Although significantly more complex, the same natural appeal is found in the Interstice collection, which showcases the designer’s affinity with architecture and the delicate nature of the house’s craftsmanship. A spin on the heart design found in Entwined, Interstice uses digital innovation to help create intricate, diamond-adorned pendants.
Saying that Annette Welander understands the significance of crafting art with a story is an understatement. Listening to her speak, it feels as though she invented the entire concept: “Jewels are often associated with memories as they remind us of the people and the places we cherish. They are part of our past while also accompanying us as we discover who we are.”
And if there’s any doubt left about which fine jewellery we would want close to our hearts as we journey through life, let’s be clear now: No other jewellery designer can create lasting, living memories quite like Annette Welander.
To find out more and view all of the collections online, visit: annettewelander.com