A freshly painted manicure can make a world of difference to your confidence and can help reflect your unique sense of style. But it’s not always easy to find a brand that offers seasonal shades that are non-toxic and vegan. TRUE Nail Polish is leading the way forward in plant-based cosmetics by providing a range of beautiful colours that are free from harsh chemicals and environmentally friendly. PETA Certified and plant-based, TRUE Nail Polish has developed a range of quick-drying, long-wearing and easy-to-apply luxury nail polish that won’t break the bank! So, we sat down with the founder to learn more about the brand and its inspiring mission.
Hairdresser, Mother & Nail Polish Entrepreneur
Founder Donna of TRUE Nail Polish began her career within the beauty industry, first as a hairdresser where she gained extensive experience and customer insight over 14 years. She then moved on to prioritise raising her young family as a stay-at-home mum. And during this time, her entrepreneurial spirit truly blossomed.
By identifying a gap in the market, a rising demand for inclusive, vegan nail polish that was safe, long-wearing and fast-drying, TRUE Nail Polish was born. In her own words, Donna is innately passionate about what she does and strongly believes in her plant-based nail polish products. And since launching the business, TRUE Nail Polish has generated a versatile and loyal customer base, which the team at TRUE Nail Polish couldn’t be happier about!
Seasonal Shades & Chemical-Free Formulas
With a selection of vibrant plant-based formulas, TRUE Nail Polish is safe for use during pregnancy and by children as young as three years old. And since the collection is made up of non-toxic nail polish, it won’t damage your nails or the environment!
Their selection of vegan nail polish is also available in a wide range of seasonal shades, so you’re sure to find the perfect colour for every occasion. The Autumn Collection features subtle and uplifting autumnal tones, such as the yellow glow of a sunflower field. With each collection, you’ll receive an easy-grip top coat nail polish to give your manicure a high-gloss finish.
Or, for those looking for a non-toxic nail polish brand that features matte varnish, check out their Matte Collection, with burnt red, pale nudes and dusky coral shades. Use the top coat from this collection to lock in the vivid colour with a soft matte effect.
The top picks from both collections, according to Founder Donna, are Rock Pool and Empathy, which look gorgeous when worn together. And as part of the brand’s commitment to Mother Nature, for every bottle purchased, TRUE Nail Polish will donate 20p to Animal Free Research UK.
Spooky Season Vegan Nail Polish
Just in time for the spooky season, TRUE Nail Polish has also launched another collection designed to help you create shockingly stylish Halloween nails. The rich, plant-based vegan nail polish is fast-drying for girls, ghosts and ghouls always on the move.
Merry Manicures Coming Soon
TRUE Nail Polish is always striving to release new, unique and innovative nail polish shades. And with Christmas only a couple of months away, there will be a festive collection coming soon! So, ditch the toxic shades and harmful nail glues and opt for a safer way to express yourself with TRUE Nail Polish.
For more information and to shop the collections online, visit: true-nails.co.uk
