While so many brands are looking to capitalise on the growing global popularity of yoga, few are actually run with a yogic ethos, which can make yogis hesitant when it comes to backing companies that sell yoga gear. Above all the noise, however, an innovative new company is coming into focus, and Jamie Parker, its founder, is leading the way forward.
Maha Loka is a Florida-based sustainable yoga brand that was founded in 2015, simultaneously fashion-forward and firmly grounded, Maha Loka is dedicated to not just designing beautiful and functional yoga bags, but also to “seva” or service, ensuring that through their sales they are building a supportive global community. Jamie Parker is clearly someone who understands the difference between talking the talk and walking the walk, and lives and breathes this balanced lifestyle 100 percent. Jamie explained to us that Maha means “Great”, and Loka means “World”, which underpins everything they do.
Maha Loka is currently experiencing a period of major growth and support, all of which will only be further ignited by the addition of some very exciting new designs coming soon! Lined up to feature in leading fashion and lifestyle publications including Glamour, GQ, and Tatler, Maha Loka’s firm commitment to upholding the yogic lifestyle will serve the company well as monumental success, it looks like, is imminent!
Maha Loka’s current collection of yoga and clutch bags is handmade by artisans all over the world using sourced materials that are eco-friendly and ethically produced. Upcycled materials, like inner tubes and billboard vinyl, are tirelessly salvaged to be used as raw materials in many of their designs. Dedicated to a simple minimalistic aesthetic that appeals cross-culturally, Maha Loka bags do more than just look great – Thanks to the drive and commitment of its leadership, a percentage of each sale goes directly towards supporting worthy causes and charitable organisations like the Alaqua Animal Refuge.
A gorgeous way to shop with discernment, Maha Loka allows you to be both eco-conscious and in style. And, these two eco-friendly yoga bags, in particular, are our current obsession:-
Big enough to fit all of your gear in and fashionable enough to take with you everywhere, the Be Great Yoga Bag, made from sustainable vegan leather, features a convenient interior pocket for things like laptops and tablets and clever exterior brass buckles that allow you to slide your yoga mat through so that your hands are free. Available in eight stunning colours, our favourite has to be the black suede, which will go with everything!
The Live Great Yoga Bag, made from 100% recyclable nylon, is everything you could want in a bag and more which is why you will be looking for reasons to use it each and every day. 100% waterproof is just the beginning, it’s a fresh new take on a classic yoga bag that is both stylish and edgy, and, like all of Maha Loka’s bags, is handcrafted with plenty of room for all of your essentials. Your yoga mat slides in the front of this bag conveniently when you need it to, but it will look just as stylish without it.
Finding a company like Maha Loka is refreshing, to say the least. A modern yet ethical company that actually understands and sticks to its roots and is making a difference in the world, perhaps most of all for the artisans all over the world, in places such as Africa and El Salvador, who receive a sustainable income for their work with the company.
Every girl needs a bag. Be great. Live great. Do great with Maha Loka.
For more information on Maha Loka and to shop online, visit: themahaloka.com
Ready to shop? Maha Loka is currently offering Avenue15 readers an exclusive 30% Off online, to take advantage simply enter the promotional code DOGREAT at the checkout.